PRODUCT INFORMATION



CROWDER: AMERICAN PRODIGAL



Overview:
Coming off the massive success of Neon Steeple including multiple Grammy nominations and career-best radio success, Crowder returns with his sophomore album, American Prodigal. Leaning more into the roots and rock elements that helped Neon Steeple stand out, American Prodigal takes the worship leader to a new level that is unique to only Crowder. From the raw rock influences on “Run Devil Run”, to the worship inspiring anthem, “My Victory”, listeners are reminded of the lyrical honestly and unique blend of music influences that Crowder is known for.
 
Radio:
My Victory already receiving airplay on SA radio
 
Marketing:
· All-new studio album following Neon Steeple, which debuted at #1 on Billboard’s Christian & Gospel Chart
· Career sales over 2.5 million units
· First single, "Run Devil Run", available June 17
· New radio single, "My Victory", released to SA radio 26 June 2016
· "Come As You Are" & "Lift Your Head Weary Sinner (Chains)" each nominated for a Grammy
· Full CD to be serviced to key radio partners
· Full CD to be serviced to SABC central and (10) regional media libraries
· Reviews solicited in online and print media, new release radio shows
 
Consumer insight:
Will appeal to fans of David Crowder*Band, Chris Tomlin, Hillsong United
Release date: 23 September 2016
Stock code: 602537655830
Barcode: 602537655830
RRP: R129.90
Format: CD
Genre: Contemporary / Folktronic / Bluegrass
Status: New release

Track Listing:
Not yet available

      



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